Our story
Two founders. One question. Why does a $26 billion industry run on group chats?
-
The name
- ma·zal u’·bra·cha
- / ˈmɑː·zəl ʊ ˈbrɑː·χə / phrase Hebrew · Yiddish
-
1. Luck and blessing.2. The words that seal a deal in the diamond and watch trade. Once spoken, the deal is binding — no contract required. “We shook hands, he said mazal, and the piece was mine.”
- Origin · From Hebrew mazal, “luck, fortune,” + u’, “and,” + bracha, “blessing.”
For generations on 47th Street, a deal has been sealed with a single word and a handshake. No contracts. No lawyers. Once a dealer says “mazal,” the deal is done.
That trust is the foundation of the trade. We named the company after it because that’s exactly what we set out to protect — and to bring online, without losing what makes it work.
How it started
CHAPTER 01The problem
A world-class trade, scattered everywhere.
When the two of them looked closely at how watch dealers actually run their business, they found it wasn’t in one place — it was in a dozen.
A single deal could start in a group chat, move to a DM, get invoiced on paper, ship through a courier site and end up as a contact in someone’s phone. Here’s where everything lived:
- Sourcing & deals 100+ WhatsApp, Telegram and WeChat group chats
- Messages Instagram DMs, texts and phone calls
- Inventory Spreadsheets and camera rolls
- Invoices & payments Paper, PDFs and bank screenshots
- Shipping Separate courier sites and tracking numbers
- Clients Notebooks and personal phones
None of it was connected. None of it was verified. And many of those group chats charged dealers $300 to $1,500 a month — with no way to know who was actually inside.
CHAPTER 02The cost
Dealers were losing real money, every day.
Finding a single watch took anywhere from three days to two weeks. Requests passed through daisy chains of middlemen, each adding a markup. Fakes and damaged pieces slipped through. Dealers were scammed — in one case, out of a $150,000 watch. And with every piece of the business in a different place, nothing could be tracked or trusted.
3–14days to source one watch
100+group chats, no verification
$150Klost by one dealer to a single scam
CHAPTER 03The answer
So they put it all under one roof.
Mazal & Bracha takes every one of those scattered pieces and brings them into one private platform, built only for verified dealers. Same list as before — now in one place:
- Sourcing & deals One search alerts every verified dealer who has the watch
- Messages Private deal threads, built in
- Inventory One live portfolio of everything you hold
- Invoices & payments Invoices with deposits and payments tracked
- Shipping Tracking attached to every deal
- Clients Your client list, right next to your deals
Minutesto source a watch, not weeks
100%of dealers verified in person
$299a month per license — dealers keep 100% of every deal
The founders
Meet the founders.
